Article By Sue LaLumia in Chronicle of Philanthropy.
Made you smile, right? Water.org’s photo of Indian schoolchildren celebrating fresh drinking water truly grabs the viewer. It’s spontaneous. It’s exuberant. And it’s a newspaper art director’s dream photo.
As the person who has overseen how The Chronicle looks for more than 20 years, I should know.
All nonprofits yearn for more and better media coverage. Your charity may have the most innovative or successful or tear-jerking story, but without photos, many news-media outlets won’t give that story good placement—especially in the digital age.
I know, I know—not every organization has the built-in cachet of cute kids or dramatic events. But any organization can take good photos.
For instance: Although the mission of Court Appointed Special Advocates for Children is hard to show, especially because of restrictions on identifying kids in pictures, this photo captures the essence of the group’s work.
Arts to Grow is always looking for talented photographers and videographers to volunteer their time and experience and picture out story. Please visit our web www.artstogrow.org or send your CV to firstname.lastname@example.org