How Great Photos Can Tell a Charity’s Story

Article By Sue LaLumia in Chronicle of Philanthropy. 

Made you smile, right? Water.org’s photo of Indian schoolchildren celebrating fresh drinking water truly grabs the viewer. It’s spontaneous. It’s exuberant. And it’s a newspaper art director’s dream photo.

As the person who has overseen how The Chronicle looks for more than 20 years, I should know.

All nonprofits yearn for more and better media coverage. Your charity may have the most innovative or successful or tear-jerking story, but without photos, many news-media outlets won’t give that story good placement—especially in the digital age.

I know, I know—not every organization has the built-in cachet of cute kids or dramatic events. But any organization can take good photos.

For instance: Although the mission of Court Appointed Special Advocates for Children is hard to show, especially because of restrictions on identifying kids in pictures, this photo captures the essence of the group’s work.

Click here to read the full article…

Arts to Grow is always looking for talented photographers and videographers  to volunteer their time and experience and picture out story. Please visit our web www.artstogrow.org  or send your CV to mking@artstogrow.org 

http://www.volunteermatch.org/search/opp792674.jsp

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About arts2grow

Arts to Grow (ATG) engages children in the artistic process by providing free, highly tailored and professionally taught arts education programs to youth in the New York metro area who have limited access to the arts. Arts to Grow collaborates closely with schools and community groups to match performing and visual arts programs and Teaching Artists with the specific needs of each group of children. ATG serves the community and society by helping children develop their full potential through the arts.

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