Must nonprofits be involved in selling?

Lenann McGookey Gardner in Philanthropy Journal Fundraising

Many nonprofits and values-based organizations face challenges – too few volunteers, small donations, budget shortfalls.

Is the answer to the problem that such organizations need to get better at selling?

No one in the nonprofit community, in my experience, wants to think of themselves as a salesman.

The thought conjures images of conniving, manipulation, pushiness – all incompatible with the principles on which nonprofits were founded.

Is there a middle ground? Does an organization have to get aggressive about salesmanship in order to survive?

The answer is no…

Click here to read a full story..

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About arts2grow

Arts to Grow (ATG) engages children in the artistic process by providing free, highly tailored and professionally taught arts education programs to youth in the New York metro area who have limited access to the arts. Arts to Grow collaborates closely with schools and community groups to match performing and visual arts programs and Teaching Artists with the specific needs of each group of children. ATG serves the community and society by helping children develop their full potential through the arts.

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