Many nonprofits and values-based organizations face challenges – too few volunteers, small donations, budget shortfalls.
Is the answer to the problem that such organizations need to get better at selling?
No one in the nonprofit community, in my experience, wants to think of themselves as a salesman.
The thought conjures images of conniving, manipulation, pushiness – all incompatible with the principles on which nonprofits were founded.
Is there a middle ground? Does an organization have to get aggressive about salesmanship in order to survive?
The answer is no…